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MCSM Services
Marketing Consultancy services
MCSM Marketing Consultancy provides four basic services to
assist companies who either are exporting or have an interest
in becoming more international. These services address key
aspects of the preparation and implementation of an export
strategy.
Assisting companies with developing export business plans
quite often will also involve market research since the
development of a proper export business plans does require
accurate and up-to-date market information. All other
services can be hired either as a unique service
independently or in combination with each other.
Sales Management services
Business Plans and Strategic Marketing are essential
requirements for a successful expansion; however, eventually
everything boils down to sales. Once the homework has been
done and the strategy and business plan are clear it needs to
be implemented and monitored. MCSM offers a set of Sales
Management services that benefit our clients in various ways.
MCSM Services is not an Agent or Manufacturer’s
Representative and does not desire to act as one. Although
many of our assignments also require MCSM Services to
undertake sales activities on behalf of our clients it needs to
be noted that these activities always are to be part of a
project with a larger scope.
Training
The objective of our training service is to (further) develop
the skills of your staff allowing them to be more effective
when working on your international expansion.
MCSM Services offers the following training options:
•
Workshop Agent/Distributor search.
•
Workshop Distributor Management.
•
Value Proposition Analysis and Program Development.
•
Master course “Doing business in The USA”.
•
Seminars on various issues relating to international
marketing and sales.
Virtual Presence
Sometimes the desired international growth path requires a
local presence in Europe other than through distributors or
agents. This local presence is part of an important process
called localization. Localization is the process of adapting
products, organization and services to the local standards. To
be successful quite often also distributors and agents require
a local presence. Next to increasing the service level
localization also creates confidence in the long term
commitment of the supplier. However, prior to setting up a
complete local office with the required infrastructure and
staffing a legal entity is required. Setting up a legal entity
has various consequences resulting in overhead cost and tax
issues. MCSM Services offers an intermediate solution to its
clients in which MCSM Services will act as a sales office with,
if required, dedicated staff and infrastructure.
Services
In order to support your international expansion MCSM offers several services that are all aimed at providing you with the required knowledge, skills and tools to achieve your international objectives.
Leading the way to your success
info@mcsmservices.com
